Verizon Brings Back Its ‘Broken Phone’ Promo

Verizon is bringing back one of its most popular promos, with the return of its “broken phone” promotion.

Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft has released its August product updates, including Target Impression Share automated bidding.

Can Innovation Fix Kidney Failure?

Kidney failure is a serious problem in the United States.  Nearly 800,000 Americans were living with end-stage renal disease (ESRD) in 2018.  That same year, the total Medicare spending on ESRD patients reached $49 billion.  While the industry has tended…

AT&T and TPG Capital Complete DirecTV Spin-Off

AT&T and TPG Capital have completed their DirecTV deal, spinning off the brand from AT&T.

As SERPs Get More Complicated, Focus on Relevant Elements

At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett does have a point.

Google Launches Public Data Explorer Labs Experiment

Google has launched a new Google Labs experiment called Public Data Explorer. The product takes large datasets and gives them a visual  interface with animated charts and maps.

"As the charts and maps animate over time, the changes in the world become easier to understand," Google explains in the description. "You don’t have to be a data expert to navigate between different views, make your own comparisons, and share your findings."

eBay Says Buying Used Is Being Green

eBay announced today the launch of the eBay Green Team Challenge, a program aimed at turning green shopping into a tangible environmental impact.

Under the program, the first 250,000 people to pledge to reuse on eBay, the company will protect an acre of rainforest in their name through a new collaboration with Team Earth, a coalition of non-governmental organizations, private sector companies and individuals convened by Conservation International.

Yahoo “Infusing Mobile Through The Organization”

Yahoo’s approach to the mobile market is about to change in a very noticeable way.  Indeed, Yahoo’s mobile division will more or less cease to exist as a separate entity, with mobile becoming something of a company-wide concern.

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