Octopus pants sound like they would be the height of fashion in some French fashion show. That may be the case in the future, but for now, octopus pants are the sole innovation of Billy Horschel.

Horschel, who is participating in the final round U.S. Open today, was spotted wearing some pretty outlandish octopus print pants. He even tweeted a picture of the pants to show the world that he’s ready to shake up the conservative world of golf fashion.

Well here they are! The highly anticipated highly controversial….Octopus pants! Great outfits all week by RLX! pic.twitter.com/UrQwSYWZkB

— Billy Horschel (@BillyHo_Golf) June 16, 2013

After he appeared on television, octopus pants took off across various social networks. Even people who don’t normally watch golf were swept up by the octopus golf craze.

And the number one sign golf is boring…the octopus pants are trending.

— Robin (@RedRockRobin) June 16, 2013

I want the guy in the Lilly octopus pants to win

— Ellen Papcsy (@epapcsy) June 16, 2013

can someone buy me some octopus pants? #usopen #stylish

— Ali Kolosionek (@AKolo493) June 16, 2013

@BillyHo_Golf Your octopus pants are amazing! Don't ever let anyone tell you different

— Meredith Elise (@MeredithEliseV) June 16, 2013

They NEED to make a girl version of those octopus pants

— Katie Weir (@Kweir123) June 16, 2013

The golfers really brought their A-Game as far as outfits go today. Favorites = Rickie's Orange & the Octopus pants #USopen #Merion

— Christina Henderson (@LadyTina24) June 16, 2013

I don't always watch golf, but when I do it is to see a guy in octopus pants. #usopen

— Trista (@soendker) June 16, 2013

From the looks of it, Horschel won’t be winning the U.S. Open. Even so, he already scored a win today for the sport of golf by increasing its visibility among non-fans with his pants.

[h/t: The 700 Level]