Let the Netflix bashing subside for a moment – it looks like they will be adding a bunch of popular streaming content to their catalog.
They have announced a long-term deal with CBS and Warner Bros. to stream CW scripted series – that includes the hit shows The Vampire Diaries, Gossip Girl, 90210, Supernatural, Nikita, One Tree Hill. The deal also brings new CW shows Ringer, Hart of Dixie and The Secret Circle.
Previous seasons of The Vampire Diaries, Gossip Girl, One Tree Hill and Nikita will will available right away, on October 15th. Previous seasons of Supernatural and 90210 will hit Netflix in January of 2012. Episodes of series currently airing on the network will be available in the Fall of 2012.
The deal stretches to the 2014-2015 seasons of the shows. And each new season of each show will be available on Netflix the Fall after it airs.
Netflix has made two other significant content acquisitions as of late. Last month they made a deal with Discovery Communications to bring in Discovery Channel content like Man vs. Wild and Deadliest Catch. Netflix also announced a deal with DreamWorks studios, the makers of films like Shrek and Kung Fu Panda, to stream their content. The only drawback to that news is that it wont be available until 2013.
Of course, any and all content acquisitions for Netflix’s streaming service is good for the company, as it is still suffering fallout from a series of big announcements – notably the price hike, and the whole Qwikster debacle.
Luckily, Reed Hastings came to his senses and dropped the whole Qwikster idea, saying that Netflix DVD services and streaming would stay under the same umbrella.
In Qwikster news, it looks like some internet denizens aren’t going to let the failed idea die. Today’s daily deal on Woot.com is a Lenovo laptop and it features a hilarious write-up comparing the product to Netflix’s Chief Operation Officer Andy Rendich. He was supposed to take over as the top guy at Qwikster.
But now Qwikster is no more, and the Woot post compares him to all of those who never got their shot –
Because you’re every kid who was open but didn’t get the ball. You’re every musician who had the chops but couldn’t get airplay. You’re Brando in On The Waterfront, you’re Dave Mustaine, you’re Takeru Kobayashi being dragged away by the cops just before the Nathan’s Hot Dog Eating Contest. You were there and ready and wanted to go, but someone else took your moment before you could prove yourself.
Content acquisitions like this can do nothing but help Netflix, but it’s apparent that they are still climbing the hill when it comes to winning back their millions of users.