Microsoft’s MSN has launched Glo, an online magazine aimed at women.
The new site is a joint partnership with BermanBraun and Hachette Filipacchi Media U.S., which publishes Elle magazine and Woman’s Day.
Glo has the feel of a magazine and has navigation similar to MSN’s celebrity focused site Wonderwall, which BermanBraun also helped to develop.
Glo features vertical scrolling and focuses on topics including style, beauty, living and relationship content.
Microsoft said it developed the site because women spend more time online looking at lifestyle content than any other category. For MSN, lifestyle is one of the most popular content categories, reaching more than 8.2 million users a month.
Key features of the site include:
*Scrapbook- this feature allows users to save a page of content
*Sharing tools- allows users to share content via email, Twitter, Facebook and Windows Live
*Facebook- users can comment on articles they see on Glo using their Facebook logins
*Full-screen photo galleries
"Lifestyle is one of our top content priorities because of its popularity among consumers and advertisers, and Glo is a great addition to our lifestyle portfolio," said Scott Moore, regional partner executive producer, MSN
"The launches of the new MSN home page and Wonderwall have shown us the importance of delivering visually compelling and innovative designs and how quickly we can attract millions of customers using the distribution power of MSN."