Mila Kunis may be more well known for her film roles and highly-touted relationship with Ashton Kutcher than for what she drinks, but all that will change soon, as she’s just been made spokesperson for bourbon brand Jim Beam.
Beam was recently bought by the Japanese company Suntory–which some of you will recognize from the Bill Murray film “Lost In Translation”–for $13.62 billion, and while many were afraid the buyout would cut jobs in Kentucky, where the bourbon is made, the company says it’s actually just the opposite.
They’ve [Suntory] indicated there will be no threat to local jobs. As a matter of fact, Beam is growing quite a bit, especially the bourbon segment,” Louisville Mayor Greg Fischer said.
Kunis will be representing an ad campaign called “Make History”, which will see her in three different commercials in the coming year. She recently toured the distillery in Clermont, Kentucky and said she’s excited to be a part of the company’s rich history.
“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” she said.
“We’re excited to announce today the launch of Make History, the first truly global advertising campaign for Jim Beam,” said Matt Shattock, president and CEO of Beam Inc. “This multi-year campaign reflects sharp global consumer insights, continued substantial investment in the growth momentum of our flagship brand, and our sustained commitment to the attractive and fast-growing Bourbon category around the world. Make History™ is a big brand idea that resonates with consumers across global markets.”
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