Microsoft Reverses Course, Will Allow (Some) Crypto Ads on Microsoft Ads

Microsoft has made a major change in its stance toward crypto, allowing some crypto ads on its Microsoft Ads platform....
Microsoft Reverses Course, Will Allow (Some) Crypto Ads on Microsoft Ads
Written by WebProNews
  • Microsoft has made a major change in its stance toward crypto, allowing some crypto ads on its Microsoft Ads platform.

    First spotted by Search Engine Land, Microsoft Ads will allow pre-approved crpyto ads, starting in the US only. The company hopes that the pre-approval process will help prevent scammers. The program will also allow “educational content,” provided it is offered by the primary party.

    There are still some limitations, including:

    • No ads promoting crypto investments or training programs.
    • No ads for sites that incentivize users with free crypto, offers subscription services, or otherwise monetize their advice.

    As Search Engine Land points out, this is a fairly reasonable compromise that should help protect Bing users, while at the same time providing legitimate crypto outlets a valuable advertising opportunity.

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