Microsoft has made a major change in its stance toward crypto, allowing some crypto ads on its Microsoft Ads platform.

First spotted by Search Engine Land, Microsoft Ads will allow pre-approved crpyto ads, starting in the US only. The company hopes that the pre-approval process will help prevent scammers. The program will also allow “educational content,” provided it is offered by the primary party.

There are still some limitations, including:

• No ads promoting crypto investments or training programs.
• No ads for sites that incentivize users with free crypto, offers subscription services, or otherwise monetize their advice.

As Search Engine Land points out, this is a fairly reasonable compromise that should help protect Bing users, while at the same time providing legitimate crypto outlets a valuable advertising opportunity.