Google Distinguished Engineer Matt Cutts made a surprise appearance at the Search Engine Strategies conference in San Francisco this morning, dropping a fair amount of knowledge on the SEO community.
Bas van den Beld at State Of Search has a liveblogged recap of the session. He paraphrases Cutts:
When people asked Cutts about the next Penguin Update he thought: You don’t want the next Penguin update, the engineers have been working hard…We are constantly improving. The updates are going the be jarring and julting for a while. Emphasis added.
Cutts also talked briefly about Google’s relationship with Twitter data. More paraphrasing from the liveblog:
Danny [Sullivan] asks ‘Can’t you see how many times a page is tweeted? I can see it, I could call you’.
Cutts: we can do it relatively well, but if we could crawl Twitter in the full way we can, their infastructure wouldn’t be able to handle it.
Cutts talked about a variety of search-related topics, including Knowledge Graph, SEO, the Penguin update, Webmaster Tools, etc. He also noted that the Google Search Quality team is now the Knowledge team.
Here’s some paraphrasing from attendees on Twitter:
Wikipedia doesn’t care about traffic: they don’t sell ads, their revenue is not dependent on traffic. They like the knowledge graph. #sessf
“Duplicate content has been handled consitently for a long time” (If the only text that everyone else has on theirs that is an issue #SESSF)