One of the most highly anticipated games, Mass Effect 3 is now available at retail stores in North America and will be launching in Europe on March 9. The highly anticipated game has been praised by critics for delivering, deep, interactive storytelling and adrenaline-pumping action on a huge scale. Mass Effect 3 has already received perfect scores from a wide variety of outlets around the world.

“Mass Effect 3 is the beginning, middle and end of an entire war to save the galaxy – and the team has held nothing back,” said Dr. Ray Muzyka, Co-Founder of BioWare and General Manager of EA’s BioWare Label. “The action is more intense and bolder than ever. The level of customization is richer and deeper. The story is incredibly powerful and features the biggest decisions and consequences in the series. Whether you’re a veteran of the series or a new recruit, there’s never been a better time to jump in.”

Casey Hudson, Executive Producer of the Mass Effect series added, “I’m very proud of what the team has been able to deliver with Mass Effect 3. This is our best work yet, and we cannot wait for fans to finally get their hands on the game and experience Commander Shepard’s journey for themselves.”

Mass Effect 3 thrusts players into an all-out galactic war to save mankind from an ancient alien race known only as the Reapers. Players will assume the role of Commander Shepard, a war-torn veteran who’s willing to do whatever it takes to eliminate this nearly unstoppable foe. With a team of elite soldiers at their side, each player decides how they will take Earth back, from the weapons and abilities they utilize to the relationships they forge or break. Mass Effect 3 also features the Galaxy at War* system, where players will have the option to fight the galactic war on multiple fronts. The system includes the franchise debut of co-operative multiplayer, as well as two iOS-exclusive apps, the cover-based, third-person shooter, Mass Effect Infiltrator, and the Mass Effect 3 Datapad. Progress made in each of these components will directly link back to the player’s main campaign, helping Commander Shepard rally the forces of the galaxy to eliminate the Reaper threat once and for all.

The game is being released on the PS3, PSN, Xbox 360, and PC.