Luis, Luis, Luis.

Seriously, what the HELL is wrong with you?

It’s bad form for a world class footballer to bite someone one time. ONE TIME and it’s a terrible look for his brand, not to mention the source of a likely (and lengthy) ban.

Luis Suarez, following a violent nibble on the shoulder of Italy’s Giorgio Chiellini, has bitten an opponent for the third time.

He knew what he did was wrong, which is why immediately after biting Chiellini, he fell to the pitch as if he’d been fouled.

It’s incredible, really.

It’s as if Luis Suarez doesn’t know we live in the 21st century with things like instant replay, HD television, and the ability to pause and blow up images in order to see exactly what happened.

Giorgio Chiellini's shoulder after Luis Suarez bit him this afternoon. pic.twitter.com/fBIaE2PP6J

— Purely Football (@PurelyFootball) June 24, 2014

The image Chiellini’s clearly bitten shoulder is now a top trend all over Twitter, as is Suarez himself.

What can he say after this incident?

“I’m sorry, I didn’t mean it, it won’t happen again?”

It’s getting a bit redundant, not to mention ringing more than a tad hollow.

Luis Suarez, despite his controversies, is a fascinating and talented player.

He tied Cristiano Ronaldo as the top goalscorer over the course of the 2013-14 season and was the top goal scorer by far in the Premier League. Suarez has scored some prolific goals throughout his career, both for current club Liverpool and the Uruguay national men’s football team.

He is a master of his craft and his talent is awe-inspiring.

However, he may be living proof that there’s a thin line between genius and insanity.

He has far too many controversies for a player at his level. He’s been accused of a racist remark against an opponent. There was the infamous handball during the 2010 World Cup (which some say helped seal Ghana’s fate).

And of course…he’s a biter. It was a bite on Chelsea’s Branislav Ivanovic that saw him miss the tail end of the 2012-13 Liverpool FC season and the opening five games of the 2013-14 season. Despite missing so much game time, he incredibly left all other goalscorers in the dust, racking up an impressive number of goals.

Luis Suarez to be banned odds now on site here-> http://t.co/QTjrKzHmIk #biting #chomp pic.twitter.com/kg04OqkxXa

— Oddschecker (@Oddschecker) June 24, 2014

Still, it’s impossible to praise him as an amazing player without considering his lack of sportsmanship where it counts.

Luis Suarez is association football’s “brilliant bad boy”, but he’ll never held up to the legendary standards of past greats if he cannot move beyond his childish and pathological behaviors.

Image via Wikimedia Commons