LinkedIn has launched a new “Improve Your Profile” tool, aimed at allowing members to optimize their presence.

“Think of it as a virtual profile adviser – just for you,” says LinkedIn’s Aaron Bronzan. “The Improve Your Profile Tool analyzes your profile and offers you personalized profile recommendations to help you put your best foot forward.”

“We have included a handy checklist guide on the right side of the tool which highlights your recommended steps,” said Bronzan. “In the left column, we guide you through the steps with simple questions.”

The feature is customized for each member, and it will be updated frequently, according to the company.

The Improve Your Profile tool also comes along with a new look for the profile page itself. “The more modern design enhances the overview section and makes it easier to share profiles and to export them via PDF and printable formats,” says Bronzan.

Last week, LinkedIn posted its first earnings as a public company. Revenue was up 120%. Not too long before that, the company launched the “Apply with LinkedIn” tool for companies to put on their sites to enable one-click job applications.

LinkedIn is doing a lot of things that would appear to cement its position as an important professional networking tool, though a recent survey from YouGov suggested that Google+ is on pace to become the second largest social network (behind Facebook) in the U.S. within a year. Google certainly has plenty of tools (including the circles feature) that could help turn Google+ into a useful alternative to LinkedIn.