LinkedIn announced a redesign of Pulse, its news reader product, which it acquired last year, and then replaced LinkedIn Today with.

“Our new design is a purposeful one,” said LinkedIn’s Akshay Kothari in a blog post. “With clean, uncluttered text, offset by strong images, and a smooth scrolling feature, we’re putting the emphasis where it belongs: on the content itself. For those of you who have access to publish posts on LinkedIn, this new design means your writing has the opportunity to really stand out. For readers, it’s now even easier to quickly target and consume helpful insights and thought-provoking points of view.”

“If you’re visiting LinkedIn through your laptop, you’ll finish reading a piece and scroll right to the next article in a series that’s curated just for you,” Kothari explains. “On our mobile app, you’ll find more posts at the bottom from the author who originally captured your attention. Easily share with others in your LinkedIn network and other social platforms; join the discussion with a smart comment; and follow new voices and categories of interest. If you’ve written a post, track its progress with views, likes and comments, located prominently under the headline. You can jump in the conversations going on in the comments below your piece – or simply take note of what resonated for your next post.”

According to the company, people using the new design (presumably in testing) are already sharing and viewing more posts, and even writing more themselves.

Pulse is integrated with the LinkedIn desktop news feed with stories in the left column. It’s also present in the LinkedIn apps for Android and iOS.

Image via LinkedIn