In 2010, Lindsey Stirling was a quarterfinalist for NBC’s hit show, America’s Got Talent. At the time, her act was described as a “hip hop violinist”. Unfortunately, Stirling would be voted off the show during the quarterfinal round. While the news was devastating, it was anything but the end for Stirling: “After I got voted off the show, I was absolutely heartbroken. But I just knew I could do it in my heart. I knew that that was only the beginning.”
Following her departure from the show, Stirling started to reinvent her YouTube channel entitled LindseyStomp. Partnering with people who knew what’s what when it comes to producing internet videos, Stirling began to heavily promote her talents through her YouTube account. The response was overwhelming, to say the least.
— Lzzy Hale (@LZZYHALE) August 17, 2014
Today, Stirling has over five million subscribers and viewers have watched her videos over 500 million times. It was this success which led Stirling to sign a deal with Maker Studios, a YouTube multichannel network (MCN), owned by Disney, which works with performers to help them produce and monetize their online content.
— Maker Gen (@MakerGen) August 19, 2014
“Lindsey is the ultimate independent music talent — setting the bar for other artists to aspire. Her talent and success is undeniable and we could not be more thrilled to welcome her into the Maker community and work together on new projects,” stated Chris M. Williams, chief audience officer at Maker Studios.
Maker Studios was not the only party excited about the new deal. Stirling expressed exactly how this move put her career in a much more desirable position:
Maker is extremely proactive and creative with their talent. They seem to have mastered the difficult task of giving attention to their smaller, growing channels while still being able to add value to their larger established channels and plus, with this partnership, I am one step closer to becoming a Disney princess!
Partnering with Maker Studios will almost certainly bring enough attention to Stirling’s talents to make her even more of a household name. The studio has partnered with such artists as will.i.am, Snoop Dogg, Kelis, and even EpicLLOYD’s Epic Rap Battles of History. Maker Studios has a subscriber base of 450 million viewers and accumulates an average of 6.5 billion views per month.