Liam Payne and Cheryl Fernandez-Versini have apparently found some comfort in each other as they continue to go through individual struggles.

Their bond seems to be tight and Britains’s hottest new couple has been seen in a slew of public outings together, including popping into a supermarket and heading to a London casino.

The couple has also been posting photos to their individual social media accounts that indicate that love is in the air.

Liam Payne and Cheryl F-V spotted looking all kinds of cute at LA airport https://t.co/Wc6MX3g2Vd pic.twitter.com/rOsYizUJMq

— heat & heatworld.com (@heatworld) March 12, 2016

There has been some backlash, however, with naysayers believing that the romance is merely a publicity stunt.

Sources told Britain’s Grazia magazine that despite what some might think Cheryl, who recently split from her husband of less than two years Jean-Bernard Fernandez-Versini, and Liam are the real deal.

“The affection between them is genuine and they’ve definitely been bonded by their recent struggles,” said a source. “Cheryl’s still reeling after everything with JB, and Liam was a lot more affected by the pressures of being in 1D than people realized.”

'Leave my mam alone! – Cheryl jumps to her mum's defence over 'meddling' in her relationship https://t.co/huU1rfecuZ pic.twitter.com/gj9hA64WTH

— The Sun Showbiz (@TheSunShowbiz) March 12, 2016

Cheryl, 32, reportedly sees the new romance as a way to get over her painful divorce.

“Cheryl hates being painted as a victim. Both she and Liam are excited to see where it goes,” said the source.

The couple seem to have much in common. Like Liam and his band One Direction, Cheryl also found fame on a singing reality TV contest as one of the winners on British series Popstars: The Rivals in 2002.

According to reports, Liam apparently thinks the new couple has what it takes to become a brand like Victoria and David Beckham.

Liam Payne Steps Out With His New Girlfriend For The First Time https://t.co/0N6ilXJjgv pic.twitter.com/nbMAl5MQPo

— MTV News (@MTVNews) March 12, 2016

With that in mind, Liam has reportedly asked David Beckhams’s PR manager Simon Oliveira to take him on as a client.

“Liam is hoping that Cheryl and he could be the next Posh and Becks, and he’s already secured Cheryl as his date to Oliveira’s wedding in July,” the source said.