LG is promoting their concept of experiencing every side of sound with an ad campaign depicting classic movie posters from different angles. With LG’s new Home Theater 3D Sound System, they claim you will be able to hear the movie from different angles, why not be able to see it from different angles too.
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LG’s new 9.1 surround sound systems will definitely appeal to 3D TV owners. The products claim to match the postion of 3D images with 3D sounds, using four more speakers than a traditional 5.1 surround sound system. They use an algorithm to detect the depth of effects watched in 3D, making for a “wider sweet spot” than normal.
Though I do love the excitement of hearing depth of sound while watching a movie in surround sound, 3D TV just doesn’t appeal to me. Putting on special glasses and sitting in one spot for optimal viewing and listening should be reserved for the movie theater. I’d much rather spend $10 – $12 when I see a good movie come out, than thousands of dollars to watch 3D on a smaller screen at home
As for the advertisement campaign itself, it’s brilliant. Whatever LG is paying Y&R advertising agency, they are getting their money’s worth. Classic movies always awaken a since of nostalgia and a love for cinema in all of us. And showing these old movies in a new way is raking in big bucks for distributors (Titanic 3D, The Lion King). Billing 3D surround sound as a new way to enjoy your old favorites may very well pay off for LG.
[via:Google+Reader”> slashfilm]