While EA Sports has been canceling its yearly NBA video games, 2K has been dominating the basketball video game segment. This year appears to be no exception.

2K Sports today announced that LeBron James will be the cover athlete for NBA 2K14. In contrast to EA Sports titles that partially take fan voting tournaments into consideration, 2K seems to have chosen James for his broad popularity and for being NBA MVP for the past two seasons.

“My friends, family, and fans all know how much I love NBA 2K,” said James.” “I remember, as a kid, getting so excited for the game to come out and see who was on the cover and it’s amazing to be a part of this great tradition. I love partnerships and opportunities that connect me directly with fans. I know from my own experience and now watching my own kids, NBA 2K is among the coolest and purest ways for fans to connect to the NBA. I love being a part of it.”

James will also be a part of NBA 2K14‘s pre-order DLC, which has been titled the King James Bonus Pack. The add-on content comes with extra “virtual currency,” extra content for the “Path to Greatness” mode, a “LeBron James Signature Skill” for players’ “MyPlayer,” and unlocks James for “Blacktop Mode” play.