Kirk Cameron tried to bolster low ratings for his new film, Saving Christmas, in a most unusual way on Friday.
“Keep storming! The gates of Rotten Tomatoes are falling! You are A M A Z I N G! You just drove the Rotten Tomato rating to an all-time high, soaring high of 94%! Now the haters and atheists are coming out of the woodwork, attempting to hammer your good work (they rallied to drop your rating super low),” Cameron posted on Facebook. “They are attempting, once again, to ruin Saving Christmas for everyone. Look at their language, vulgarity, and spirit of hate.”
This is the second time Cameron decided to take to Facebook to speak on his film. First, he asked the public to help improve the ratings of the film on Rotten Tomatoes.
“All of you who love Saving Christmas—go rate it at Rotten Tomatoes right now and send the message to all the critics that WE decide what movies we want our families to see,” Cameron wrote. “If 2,000 of you (out of almost 2 million on this page) take a minute to rate Saving Christmas, it will give the film a huge boost and more will see it as a result!”
When that backfired, he went with a different approach, attacking those he called ‘haters and atheists.”
However, his tactics seem to have had some impact.
Still, he continues to encourage fans to go see the film, which opens in theaters on Saturday.
“They can try to ruin a rating, but they can’t stop you from going with family and friends to see Saving Christmas this weekend!” Cameron posted. “If people continue to turn out, the theaters will hold the movie longer. YOU have the power, just like with Rotten Tomatoes, to keep Saving Christmas in the theaters. Your support sends a very loud message. Films like Soul Surfer, God’s Not Dead, Courageous and Saving Christmas are small lights in a dark world. Together, let’s light up movie theaters this weekend and remind everyone this Christmas of the true reason for the season. Together, they can’t stop us! Are you with me??”