Kim Kardashian, who recently tried to “break the internet” with her nude photos for Paper magazine, has landed in Melbourne. The celebrity is in Australia to launch her new perfume, Fleur Fatale, which will launch in Australia next month. Kardashian was spotted on November 16 at a private room in Bondi restaurant Icebergs. She is now in Melbourne to attend a VIP party. Kardashian arrived on a Qantas flight from Sydney wearing a strapless dress, stilettos, and a kaftan jacket.

She was whisked away by her escorts to her hotel in Yarra. Kardashian won’t be cooped up in her hotel room though. The star is expected to visit her favorite fashion hotspots in the city. The reality TV star, who is married to hip-hop superstar Kanye West, recently gave birth to their daughter North, who is now 17 months old. Her family didn’t join her on her trip to Australia.

#BreakTheInternet

A photo posted by Kim Kardashian West (@kimkardashian) on Nov 11, 2014 at 6:13pm PST

In an interview with the Herald Sun, Kim talked about how global fame affected her personal life. In the interview she said, “I live my life in front of the world and it has offered amazing opportunities to my family and me. But along with all the media attention, comes stress and hardships on the people that I love.”

Kardashian will be heading out to India next to appear on the reality show Bigg Boss, a sort of Indian take on the show Big Brother.

What’s next for Kim Kardashian? A guest appearance on Indian reality TV show “Bigg Boss”: http://t.co/I2aEVe59Dj pic.twitter.com/0Wv7pbSrBy

— Reuters World (@ReutersWorld) November 17, 2014

A recent op-ed piece in the Washington Post asked, “Why is Kim Kardashian so famous?” The star’s grasp of social media pretty much made it possible for the star to build her own empire centered on her being a celebrity. The Paper profile on Kim Kardashian said as much. “Social media has created a new kind of fame, and Kardashian is its paragon. It is a fame whose hallmark is agreeable omnipresence, which resembles a kind of evenly spread absence, soothing, tranquil and unobjectionable,” Amanda Fortini wrote in the profile.