Kelly Osbourne has collaborated with Jupi Corp to create a new clothing line for women of all sizes.
“This is a line for every woman to make her own memories and tell her own stories,” Osbourne said.
She explained that she wants women to feel good about themselves, whether they are a size 0 or a 24. “I realized that each garment in my closet told a story, both good and bad. There was the dress I wore on a first date, and the dress I wore that got me on every best-dressed list. I’m excited to see what incredible stories women will create with pieces from this collection,” she said.
Osbourne said her primary focus when designing the line was fit. She wanted to make sure that the garments would fit perfectly so they would give women the confidence to do whatever they set their mind to.
“Fit is the most important part of my design process,” Osbourne added. “As a woman, I know that when something fits you right, it gives you the confidence to feel unstoppable. Whether or not the style is a size 0 or a size 24, all the designs create tailored and slimming silhouettes.”
The new line, titled Stories…By Kelly Osbourne, is set to debut next month through the retailer HSN, and will feature tops, bottoms, jackets and dresses. “HSN is thrilled to partner with Kelly Osbourne and Jupi Corp to be the first to launch this stylish new collection,” Anne Martin Vachon, HSN’s chief merchandising officer, said in a statement. “Kelly knows what it takes for women of all shapes and sizes to achieve their own personal style and we look forward to her sharing her story with our millions of customers in September.”
The garments will retail from $54.90 to $169.90, and will available in-store and online.