Kathie Lee Gifford locked lips with Matt Lauer on the Today show.

But, don’t worry, it was for charity.

Why anyone would kiss either one of those two for ANY other reason, I do not know.

Kathie Lee Gifford was partaking in the latest do-something-make-it-go-viral-challenge-friends charity push.

This time, Kathie Lee Gifford and Matt Lauer were supporting autism by chomping on opposite ends of a Twizzler until they met in the middle, Lady and the Tramp style.

Happy St. Patrick's Day! @TaylorDress pic.twitter.com/aYKK1DWh49

— Kathie Lee Gifford (@KathieLGifford) March 17, 2015

The whole thing started at Jon Stewart and Comedy Central’s “Night of Too Many Stars” autism event two weeks ago.

During that event, Willie Geist was challenged by a Twitter follower to do the challenge with Uzo Aduba in exchange for a monetary donation.

https://www.youtube.com/watch?v=ojbrolOWSj4

https://www.youtube.com/watch?v=jUjrYOCJneM

Now Kathie Lee Gifford and Matt Lauer, along with the rest of the world, are smooching for Autism in a move that is highly reminiscent of 2014’s ice bucket challenge that raised millions for ALS.

Hopefully, this charity drive will be just as successful.

Eating a Twizzler and kissing a friend is way easier than taking a bucket of cold ice water on your melon.

Along with Kathie Lee Gifford, Meredith Vieira also took the Twizzler challenge with Geist on her show, The Meredith Vieira Show.

They ended up donating $5,000 towards programs that help those with autism.

What do you think about the Twizzler challenge? Do you think that the momentum of the ice bucket challenge still runs deep enough to motivate people to support autism by nibbling Twizzlers and kissing people?

It will be interesting to see just how far it goes.