Justin Bieber has blown up the summer music charts for weeks with his “Where Are You Now?” collaboration with Skrillex and Duplo, and now he’s dropped yet another single for fans’ listening pleasure–one he has teased for about a month. “What Do You Mean?” features a more mature twist to typical Justin Bieber tunes, but includes the upbeat sound fans have long counted on.
It won’t be long before the music video for “What Do You Mean?” drops, and that will no doubt include some steamy footage. The video features Justin Bieber with hot model Xenia Deli. The two have been spotted together a lot in recent days, but sources close to the Biebs say it’s for the music video only. The two are not romantically involved.
— Apple Music (@AppleMusic) August 28, 2015
“What Do You Mean?” is said to be Justin Bieber’s big comeback song, although “Where Are You Now?” seemed to serve that purpose. Justin Bieber has supposedly reinvented himself–not just musically, but in his personal life, too. Many were repelled by his trouble-making ways in the past couple of years and serious changes were necessary to keep his career from tanking.
Justin Bieber had lots of help teasing and promoting his new song. He relied on close friends Kendall Jenner, Gigi Hadid, and Ariana Grande to lend a hand. He even Tweeted out the lyrics–line by line–about a week ago, in his attempt to garner interest from his fans.
— CELEBUZZ (@CELEBUZZ) August 26, 2015
Did it work? That, of course, remains to be seen. But if “What Do You Mean?” goes the way of “Where Are You Now?” then Justin Bieber has another huge summer hit on his hands.
Is Justin Bieber en route to the top once again?