Julianne Moore is now the face of Reed Krakoff’s new fashion line, and is appearing in print ads the designer shot himself.

Krakoff, who announced earlier this year that he’ll be resigning from his position as president and CEO of Coach to focus on his own label, said he personally chose Moore to appear in the ads.

“I have admired Julianne’s extraordinary talent and unique style for many years and have been fortunate enough to get to know her on both a professional and personal level,” said Krakoff. He added that she also has “the combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery.”

The new ads will begin to appear in the September issues of several magazines, just in time for fall…and for fashion week.

Moore might have a busy couple of seasons coming up; in addition to her modeling gig, she’s also being talked about for the role of President Coin in “Hunger Games: Mockingjay”. The cast hasn’t been finalized, however, and Moore has not confirmed that she’s accepted a role despite Twitter rumors to the contrary.