Jessica Simpson Looking FINE in New Fragrance Ad

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Jessica Simpson is bringing on the heat in a new ad for her new, self-named fragrance, Jessica Simpson, which will be available in August.

The beautiful 33-year-old has been working hard to lose the baby weight after the birth of her second child, and the effort is certainly obvious in the ad.

The bride-to-be joined forces with Weight Watchers and has lost at least 50 pounds. But, more importantly, she now looks healthier, happier and more confident.

It was not an easy task to lose the weight. When she became pregnant with her first child, she admitted that she really packed on the pounds because she felt hungry all the time.

She tried to lose the weight by becoming a spokeswoman for Weight Watchers and was able to lose a fair amount of weight, but it didn't last as she soon gained much of it back.

With her second pregnancy, she tried to be more intentional in choosing healthy food, but once again struggled with the hunger monster and gained weight, which proved to be difficult to shed following the birth.

The always-beautiful-despite-the-weight-gain singer made the decision to shed the weight once and for all, so she again teamed up with Weight Watchers.

And voilà!

Since then, Simpson has been posting on social media photos of her admirable transformation.

Simpson shared the ad shot by famed fashion photographer Gilles Bensimon Friday on Twitter.

Simpson has posted other photos of her gorgeous figure over the past few months.

The mother of two is set to wed fiance Eric Johnson next weekend. She is going to be a beautiful bride.

Image via Twitter, Jessica Simpson

Pam Wright

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