Instagram announced the launch of new video channels in its Explore feature, which should greatly open up the platform to better video discovery.
As it stands, videos aren't posted nearly as frequently as images, but making videos more discoverable could certainly help narrow the gap a bit.
According to the latest report from Locowise on Instagram follower growth and engagement, 91.23% of all posts in March were images, which engaged 1.13% of total followers, while videos engaged 0.91%.
"As people share more videos than ever before, we’re making it easier to discover the ones you’ll love," says Instagram. "To begin, you’ll find a personalized channel called 'Videos You Might Like' that collects videos from across Instagram’s global community into a seamless viewing experience. And as you scroll through the Explore grid, you may also see 'Featured' channels filled with videos on specific topics."
A couple weeks ago, Instagram announced that users would be able to share videos up to sixty seconds in length compared to the fifteen-second limit previously available. This was announced as a slow roll-out that would take months to complete.
"Even with these changes, Explore still works the same way," Instagram says. "It connects you to posts about your interests from people you don’t yet follow. The more you like, the better Explore gets, adjusting to your preferences and showing you more of the stuff you enjoy. And if you see something you don’t like, tap 'See Fewer Posts Like This' in the '…' menu to make your Explore experience even better."
The updates are only hitting the U.S. for now. The new app update is available today for both iOS and Android.
In semi-related news, Vine also announced an update that enhances its video experience, enabling users to watch entire channels at once.
Image via Instagram