Hootsuite has launched a new Custom Education program aimed at helping enterprise businesses address what it refers to as the “growing skills gap,” and accelerate their social media success.

A spokesperson for the company tells WebProNews, “According to Altimeter, while 85% of companies have a corporate social media policy, only 18% of companies said that their employees’ knowledge about social media usage and the social media policy was “good” or ‘very good’.”

“The program offers organizations tailored social media training programs to empower their workforce – as innovation leaders in the social media education space, we offer content and industry-leading experts on a scalable platform that other vendors simply cannot,” the spokesperson adds.

The offering is meant to help employees become brand advocates, mitigate “social media risk,” develop an understanding of how social media impacts business, and help them get a better grasp on best practices.

On its website, Hootsuite cites another stat fro the Altimeter Group: 43% of companies identified internal social media education as a top social business priority, while only 38% indicate having such a program in place, or in progress.

Included in the Custom Education offering are what are described as flexible learning packages, which include the ability for businesses to select lessons from a large library of content addressing specific social media topics. Businesses can also work with “experts” to develop customized lessons based on specific company needs.

Businesses can use the offering to roll out an education program through a private platform complete with analytics.

The company says it has already educated over 60,000 businesses and professionals.

For the heck of it, here’s Hootsuite’s recreation of the Game of Thrones title sequence for social networks.

Image via YouTube