Last month, Etsy launched a pop-up shopping in experience in New York City, in the form of the Etsy Holiday Shop. Many Etsy users have no doubt fantasized about a physical location they could go to and browse Etsy merchandise, and here is that very concept realized.
The company has shared a couple videos looking at what it was like.
“One of our goals this holiday season was to reach out to people who were aware of the Etsy brand but had yet to become an Etsy customer,” writes Etsy’s Randy Hunt on the company blog. “We’re happy to say that 50% of the buyers at the Holiday Shop had never purchased from an Etsy seller before. That’s incredible, and reinforces the fact that we can present, position, and promote the Etsy community in unique ways and bring more enthusiastic and supportive shoppers into the fold.”
“During the ten days, we hosted over 20,000 guests in the SoHo neighborhood, one of the highest profile shopping districts in the world,” he says.
It sounds like the pop-up shop was a success, and it would be surprising if we don’t see this kind of thing more from Etsy going forward – especially around the holidays.