Heidi Klum appears in a new photo campaign aimed at raising money for disadvantaged children, and although the supermodel and “Project Runway” host is well-accustomed to posing for pictures, this one was a little different.

The Children In Need Bearfaced Campaign has its subjects wearing no makeup, the only facial adornment being a tiny paw print on the cheek. And while most celebrities don’t often go out in public without their warpaint, sources close to Klum say she’s doing it a lot more since her divorce from husband Seal, as though she feels more comfortable in her own skin.

The U.K.-based campaign wants women to go makeup-free on November 9th in order to help raise funds for children in need, something Klum says is close to her heart.

“I am so proud to be taking part in this year’s BBC Children in Need BearFaced campaign,” Klum said. “Having worked in the fashion industry for a number of years, I am a firm believer of encouraging women’s empowerment. And what better way to do so than by supporting such a fantastic charity.”

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