Halle Berry to Debut Lingerie Line at Target

Halle Berry is many things. She’s an actress, a model, a mother, an activist, and an Oscar-winner. Now the star is pursuing fashion with a new line of clothing set to debut in Target stores. Acc...
Halle Berry to Debut Lingerie Line at Target
Written by
  • Halle Berry is many things. She’s an actress, a model, a mother, an activist, and an Oscar-winner. Now the star is pursuing fashion with a new line of clothing set to debut in Target stores.

    According to a Los Angeles Times report, Berry’s clothing line is set to debut online and in U.S. Target stores on October 27. The line will then roll out to more countries next year.

    The clothing is a collection of lingerie inspired by Berry and branded by Scandale Paris. Berry’s Scandale collection currently consists of 10 clothing items, including bras and panties, which sell for between $7 and $18.

    Scandale Paris is a French lingerie line that has existed since the 1930s. In a statement released on Thursday Berry said that she “fell in love” with Scandale lingerie while in Paris, and that the underwear reminded her of the city itself.

    “I am excited for the U.S. debut to be at Target and to launch the brand globally in 2015,” said Berry. “I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades.”

    Berry revealed in an AP report this week just how closely she is working with Scandale on the new clothing line. As the owner of the line Berry had a hand in designing the undergarments. She told the AP that she has “a pulse on what American women want,” but that she also “kept all the qualities of the Parisian sort of style intact” in the new clothing line. Berry stated that underwear is an important step for women looking to feel good about themselves and also suggested that her underwear could help woman feel “sexy and feminine and empowered.”

    Berry has starred in dozens of movies throughout her career and won the 2001 Academy Award for best actress for her role in Monster’s Ball. Berry recently reprised her role as superhero Storm in X-Men: Days of Future Past. The actress also recently starred in the CBS television series Extant.

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit