Groupon is now providing in-store coupons in its Freebies offering, giving retailers another way to drive traffic to their stores.

The company says it’s “providing national retailers with a programmatic way to reach millions of potential customers with targeted promotions that drive traffic into their business.”

“With the addition of in-store coupons, national retailers can now use Groupon’s Freebies category to generate sales across multiple channels––whether it’s in store or online,” it adds.

Freebies now includes in-store coupons for over 250 national retailers and 245,000 locations. Staples, Macy’s, Toys ‘R’ Us, Sephora, JCPenney, and PetSmart are among the brands already taking advantage.

The new coupons are available for national retailers right now, but the company says it will extend the offering to small businesses later this year.

The Freebies category was launched late last year. It includes about 30,000 digital coupons, promotion codes, sales, giveaways, and samples from about 6,000 brands.

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