Google announced some changes it has made for merchants in Google Shopping.

For one, Google Trusted Stores annotations now appear on product pages within Google Shopping. Google says this provides merchants with “greater ability to attract new customers” and helps shoppers make more informed decisions.

Google has added a new sign-up flow in Merchant Center for merchants who aren’t familiar with AdWords. Google says it makes participation easier.

There are some new AdWords Editor updates that reduce the time it takes to optimize a product listing ads campaign, “from hours to minutes, in many cases,” according to Google.

Finally, there are campaign tracking URL templates that decrease the number of steps required to set up tracking in AdWords.

Google says tens of thousands of merchants have started using Google Shopping since the transition began.