On its AdWords YouTube channel, Google just uploaded five “best practices” videos related to mobile advertising.

The first is about connecting with mobile users. The company says, “Mobile advertising is crucial to connecting with people during their micro-moments that often happen on their mobile devices.”

The second gets into two considerations for setting mobile bids and bidding to the full value of mobile.

The third is about counting mobile conversions.

The fourth video concerns using mobile-friendly ad extensions:

And finally, the fifth is about writing mobile-friendly ads.

“Ads targeting mobile users have the same end goal as ads targeting desktop users, and that is to gain user engagement that is meaningful to your business,” Google says.

Image via YouTube