Google announced Google Play today, which replaces Android Market, while combining it with Google Music and the Google eBookstore.

Google has also released some new badges for developers that they can display to promote their apps. There are two badges, both available in two sizes: large: 60 x 172 and Small: 45 x 129.

Here are some guidelines Google provides for the badges:

• Never separate the phrase “Get it on Google Play” or “Android App on Google Play” from the Google Play logo, and do not change the color, proportions, spacing or any other aspect of the logo.
• When used online, the badge logo should be used to direct users to:
  • The Google Play landing page: play.google.com
  • The Google Play Apps landing page:play.google.com/store/apps
  • A list of products that include your company name, for example, http://play.google.com/store/search?q=yourCompanyName
  • A list of products published by you, for example, http://play.google.com/store/search?q=publisherName
  • A specific app product details page within Google Play, for example, http://play.google.com/store/details?id=packageName
• When used alongside logos for other application marketplaces, the Google Play logo should be of equal or greater size

Google also has a badge generator tool here. This can be used to generate a “Get it on Google Play” or “Android App on Google Play” button that you can use on your site. You can input either your app’s package name or publisher name, and the button will take users to Google Play to either view your app’s info or view a list of your published apps. If it’s clicked while on an Android device, the Google Play app will show your apps.

More on Google Play:

Google Play On iOS Devices … Kind Of