Google announced on Tuesday that its Google Partners platform is launching globally. The offering lets businesses and agencies earn leads, get certified, gain insights, use offers and demonstrate credibility, according to the company.

Agencies can use the platform to connect with potential clients through Google Partner Search, and take free certification exams.

They can also get offers to use to introduce clients to AdWords. Google provides a Google Partner badge that partners can earn.

“Google Partners isn’t simply a new platform – it’s a better platform,” Google says in a blog post. “And it’s one that rewards your hard work by helping your business grow. By demonstrating that you’ve mastered best practices, you can earn the Google Partner badge – proof that we trust you and your clients should, too. We’ll provide you with customized tips every step of the way, so your company can get the badge and both you and your clients can shine. Because that’s how true partnership works.”

Businesses can track their progress towards achieving Google Partner status. Google offers a tour here.

Image: Google