Google Expands Knowledge Graph Throughout The World (And The SERP)

Chris CrumSearchNews

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Google made a few significant search announcements this week. We already told you about the addition of Gmail content to search results and the new voice search stuff for iOS.

Google is also beefing up Knowledge Graph availability, making it available to all English-speaking countries int the world, starting today.

In addition to that, Google is starting to use Knowledge Graph results as suggestions in the search box.

"We’ll also use this intelligence to help you find the right result more quickly when your search may have different meanings," says Google's Amit Singhal in a blog post. "For example, if you search for [rio], you might be interested in the Brazilian city, the recent animated movie or the casino in Vegas. Thanks to the Knowledge Graph, we can now give you these different suggestions of real-world entities in the search box as you type."

Knowledge Graph in Search Box

Perhaps this will cut down on the controversial search suggestions that always seem to find their way into the news (and court).

Remember that test we looked at a couple weeks ago showing Google putting Knowledge Graph content across the top of the SERP? Well, that's more than just a test now.

"Finally, the best answer to your question is not always a single entity, but a list or group of connected things," says Singhal. "It’s quite challenging to pull these lists automatically from the web. But we’re now beginning to do just that. So when you search for [california lighthouses], [hurricanes in 2008] or [famous female astronomers], we’ll show you a list of these things across the top of the page. And by combining our Knowledge Graph with the collective wisdom of the web, we can even provide more subjective lists like [best action movies of the 2000s] or [things to do in paris]. If you click on an item, you can then explore the result more deeply on the web."

Google says it can produce hundreds of thousands of lists involving millions of items, and this will keep growing.

Google is really throwing the classic simple, uncluttered design out the window these days.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.