Google announced that it’s changing how it enforces account limits in Google Analytics. According to Google, the new structure will better accommodate the needs of businesses.
The company explains in a Google+ post (via Search Engine Roundtable), “Google Analytics account management lets you track multiple sites or apps and to set up user reporting access. Accounts, properties and views provide the mechanism to collect and filter the data. After talking to users and analyzing the most common account structures, we realized that the limits for properties and views needed to be more flexible.”
“Previously, we limited every account to fifty views and didn’t consider how those views were distributed among properties,” it adds. “Now, we’re removing that restriction and enforcing limits that represent the hierarchy.”
Now, every account can have up to fifty properties, and each of those properties can have up to twenty five views.
Google notes that it grandfathered all existing accounts that already exceed the default limits. That means there shouldn’t be any negative impact to existing large accounts or properties.
“This raises the overall number of views possible for each account and gives you more flexibility to add views onto the properties where you need them most!” Google says.
Google also now lets you display how much of your quota you’ve used.
Image via Google