Facebook accidentally pushed out its new Slingshot app in the App Store last week for a short period of time, but now it’s back, and it appears to be on purpose this time.

This time, the release is accompanied by an official blog post on the new Slingshot blog. Slingshot is described as the second app from Facebook Creative Labs (the first being Paper). It’s available for both iOS and Android (Jelly Bean and Kit Kat – later today).

“With Slingshot, we wanted to build something where everybody is a creator and nobody is just a spectator,” the team behind the app says in the introductory blog post. “When everyone participates, there’s less pressure, more creativity and even the little things in life can turn into awesome shared experiences. This is what Slingshot is all about.”

“Photos and videos that don’t stick around forever allow for sharing that’s more expressive, raw and spontaneous,” they add. “We can connect the same way we like to live: in the moment. We’ve enjoyed using Snapchat to send each other ephemeral messages and expect there to be a variety of apps that explore this new way of sharing. With Slingshot, we saw an opportunity to create something new and different: a space where you can share everyday moments with lots of people at once.”

Naturally, it’s been referred to as a Snapchat competitor throughout the blogosphere, and comes after Facebook’s failed attempt to acquire that company.

To use it, you take a picture or video, and send it out, but only those who send something back to you will actually be able to see it. Then they can reply if they want.

Download and brand links can be found here.

Images via Facebook