It must be a rather tense time for Zuckerberg and crew, as Facebook stock continues to plunge. Last week, the “lockup” period ended, allowing shareholders to sell their frozen shares – and the price tanked to its then-lowest point, $19.76.

Today, Facebook stock hit $18.75, a new all-time low. As of the writing of this article it’s holding at around $19.00, which is exactly half of its $38 debut on May 18th.

Although CEO Mark Zuckerberg reportedly admitted that watching the stock price plunge was “painful,” he also said that he thinks the company’s “plans and investments will pay off in the long term.” And he’s occupying his time with the great American pastime – grilling meats.

“I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. I’m making a Fred’s steak,” he said in a post Sunday evening.

The steak (seen above) is a specially marinated beef steak sold at Schaub’s Market in Palo Alto. Don’t worry – Zuckerberg’s not burning his steak. Fred steak is notoriously dark in color even when raw, thanks to the marinade (which is a secret).

Zuck’s endorsement of the iGrill app is his second recent app plug. His last post back in late June discussed how much fun he had playing the name-that-tune-like Facebook app SongPop. His Facebook subscribers know that he’s not a very frequent poster on his own site.

Grilling a Fred Steak goes against a pledge he made back in 2011 – to only eat meat that he killed himself. Zuckerberg notoriously issues new challenges to himself every year, and alas – it is a new year. In 2012, he said that he planned to write at least some code every day.