Facebook Reclaims Its "X Are Like Facebook" Ad Campaign

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In early October, Facebook made a pretty huge, but pretty unsurprising announcement. The company had officially crossed the one billion monthly active user mark. To accompany the news, Facebook unveiled its first-ever TV ad, "Chairs." The ad compared Facebook to chairs, among other common items. The point was that Facebook, like the everyday items, connect us all. Facebook = connection = chairs. Simple enough, right?

Well, the "Chairs" ad took on a life of its own, spawning multiple parodies (and Clint Eastwood jokes). First, it was toilets that were like Facebook. Then it was herion and masturbation that was like Facebook. Then it was pedophiles.

There's even an "ARE LIKE FACEBOOK" Tumblr, which features random things being compared to Facebook - with no explanation. You can also go here to create your own "X ARE LIKE FACEBOOK" slogan.

As you can see, it's kind of gotten away from Facebook a little bit. But Facebook is starting to embrace the joke and is currently working on reclaiming their own ad campaign. In the last couple of days, the official Facebook account has been posting their own "X ARE LIKE FACEBOOK" ads

What we learn is that Facebook is full of strangers, many of which can be scary - but sometimes sexy. Oh, and you shouldn't use Facebook too much because it's unhealthy. Or, something like that.


Swimming pools are filled with people. Some you know. Some you don’t. And every once in a while you see something that maybe you shouldn’t. That’s why swimming pools are a little like Facebook.


Halloween gives people a chance to be scary or funny or sexy or, sometimes, a little bit of all three. Halloween lets people express themselves. That is why Halloween is like Facebook.


Birthday cakes are made for people to be together. They give friends a place to gather and celebrate. But too much cake probably isn’t healthy. So birthday cake is a lot like Facebook.

I'm sure we can expect to see many more of these posts in the coming weeks.

Josh Wolford

Josh Wolford is a writer for WebProNews. He likes beer, Japanese food, and movies that make him feel weird afterward. Mostly beer.

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