Perhaps in an attempt to divert some of its publicity away from that whole experimenting with people’s emotions thing, Facebook is dropping some stats related to announcements it made at its f8 developers conference in April.

As reported earlier, the company has added some partners to the FbStart program, and announced that it now has 17 partners, and that over 500 startups from 63 different countries have been accepted.

Now, Facebook has announced that over a billion mobile destinations are being reached with App Links. App Links is Facebook’s attempt to enable mobile apps to link to one another, making the mobile app ecosystem more like the web. It’s an open, cross platform standard for linking on mobile, as the company describes it.

Hundreds of apps have adapted the platform, the company says. These include Spotify, Quip, Hulu, Redfin, Goodreads, Live Nation, and Vimeo, to name a few.

“Third party SDKs such as the Xamarin SDK and the Facebook.NET SDK have also embraced the standard. To date, developers have enabled more than a billion unique App Links on mobile,” says Facebook’s Gokhan Caglar. “With App Links, you can drive people into your app directly from stories on Facebook, whether they’re published from your app, from a Page, or from people copying and pasting URLs. Starting today, you’ll also be able to use App Links in mobile app ads through our Preferred Marketing Developers.”

“When you are on your phone and click on a Redfin link, App Links takes you to the Redfin app for a more seamless home shopping experience,” says Redfin CTO Sasha Aickin. “This is obviously great for our customers and it solves a frustrating development problem that my team — and every other mobile developer — has faced over the years.”

Documentation for App Links can be found here.

Image via Facebook