Etsy announced the launch of a new feature for sellers called Shop Videos aimed at giving them a new way to give buyers a closer look at their story and what goes into creating their shops and items.

The feature is accessible via the Sell on Etsy app. Sellers can upload videos from their phones and share them on social media from there. If you already have video content related to your shop, you can also upload that.

“With screen real estate smaller on mobile devices and the ability to personalize more challenging, video provides an opportunity to share a lot of information in a limited space,” says Etsy’s Dilani Kahawala. “We’ve seen our buyers make a big shift towards using mobile devices for shopping on Etsy with 60% of our traffic now coming from mobile. Shop Videos enables Etsy sellers to better connect with those buyers on their mobile devices and share their stories in a highly visual, personal way.”

“For iOS users of the Sell on Etsy app, we have also built a video editing tool that guides users through the process of making a short video from start to finish,” she adds. “Through this tool, sellers are able to film segments of video from their smartphones, add transitions and background music, and have the whole thing stitched together into a complete narrative. The five music tracks available in the tool were even written and performed by some of our very own talented Etsy employees.”

The videos are viewable on the web or via the Etsy app.

If you need some help with video creation, Etsy has a guide available here.

As of September, Etsy has 1.5 million active sellers.

Image via Etsy