As the 2025 holiday season approaches, American consumers are tightening their belts amid persistent economic headwinds. According to the Resonate Fall 2025 Consumer Trends Repo...
In a move that underscores the accelerating integration of artificial intelligence into everyday business operations, Gap Inc. has forged a multi-year partnership with Google Cloud...
As TikTok prepares for a potential sale of its U.S. operations amid ongoing regulatory pressures, the company is intensifying efforts to bolster its e-commerce arm, TikTok Shop. Re...
You’ve never had more tools to tighten operations, raise margins, and remove friction for shoppers. The catch is that not every shiny object delivers. 2025...
In the ever-evolving world of digital advertising, retailers and brands are increasingly turning to sophisticated tools to capture consumer attention and foster loyalty. Google's a...
The Explosive Growth of AI-Driven Ecommerce Traffic
In the rapidly evolving world of online shopping, generative artificial intelligence is emerging as a transformative for...
In an era where data is the new currency, retail loyalty programs have become ubiquitous, promising discounts and perks in exchange for customer engagement. But for seniors, the...
As back-to-school season ramps up in 2025, retailers are increasingly turning to artificial intelligence to navigate a challenging economic environment marked by tariffs, inflat...
Kicking Off with Game-Day Incentives
As the 2025 college football season ramps up, DoorDash is positioning itself as a key player in the fan experience, blending food deliv...
In a move that blends confectionery charm with cinematic nostalgia, Krispy Kreme has unveiled its latest limited-edition doughnut collection inspired by the Harry Potter franchise,...
In the fiercely competitive world of digital advertising, traditional retailers are mounting a bold challenge against Amazon's dominance, leveraging their own data-rich platforms t...
Instacart's Strategic Push into Back-to-School Season
As the back-to-school season ramps up in 2025, Instacart is positioning itself as a key player in easing the annual ru...
Home Depot, the home-improvement giant, is aggressively expanding its retail media network by opening it up to non-endemic advertisers—brands that don't sell products on its shelve...
Starbucks Corp., under the leadership of its new CEO Brian Niccol, is navigating a critical juncture in its corporate evolution, betting on a multifaceted turnaround strategy to...
In a bold escalation of intellectual property battles within the gaming sector, Sony Interactive Entertainment has filed a lawsuit against Tencent Holdings Ltd. in a California fed...