Retail & eCommerce

How Should B2B Companies Approach Pinterest?
Are there benefits to spending time and resources on Pinterest when you're a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and the...
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What Businesses Should Know About Pinterest’s New Buyable Pins
Pinterest announced on Tuesday that it is starting to launch Buyable Pins on iPhone and iPad enabling users to purchase...
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Online Shoppers Bought More In Less Time In Q1
It would seem that not only are people buying more things online, they're doing so more quickly. A recent report from Demand...
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Marketers Are Increasing Their Focus On LinkedIn
Marketers are starting to take LinkedIn much more seriously - especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional...
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This New eBay Seller Requirement Goes Into Effect Today
eBay sellers selling branded new and manufacturer-refurbished items in certain categories must now comply with a new rule the company is set to begin enforcing today. eBay anno...
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EU Is Questioning Ecommerce Companies In Broad Inquiry
Back in March, the European Commission announced a proposal for an ecommerce sector antitrust inquiry. It said at the time that there were indications that some companies could be...
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Here’s Why It’s Getting Harder To Ignore Instagram For Marketing
Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...
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Twitter Just Made Periscope Better For Marketing
Twitter just added functionality to its Periscope livestreaming service that co...
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New eBay Seller Requirement Goes Into Effect Soon
When eBay announced its Spring Seller Update, it said sellers who list branded items in new or refurbished condition would soon be required to include the item's brand, manufacture...
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This Is How Your Business Should Be Using Twitter’s Periscope
Twitter is giving businesses tips and "inspiring examples" of how they can use its recently launched Periscope livestreaming app after watching how some brands have used it in its...
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Facebook Follower Growth Has Stalled For Retailers
Most brands are on Facebook, but that doesn't mean they're getting followers. A new...
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Shopify Merchants Can Start Using The Facebook Buy Button
Shopify and Facebook announced an expanded beta test for the Facebook buy button, wh...
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It’s Getting Harder To Ignore Social For Ecommerce Traffic
More and more people are buying things from websites after seeing them on social media. Historically, social media's share of ecommerce referral traffic has been lower than pretty...
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Google Updates Shopping Feed Specification, Product Taxonomy
Google announced that it has updated its Google Shopping Feed Specification and its Google Product Taxonomy in order to create a "richer" experience for those searching for product...
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Is Facebook More Effective Than Pinterest For Ecommerce?
According to a new study, the answer is yes. There's some interesting research out from commerce data provider Jirafe looking at the impact of Pin...
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