Pinterest is one of the leading drivers of social media referral traffic, and it's only becoming increasingly important to the marketing mix with improved search, new advertising o...
It looks like Facebook is testing yet another feature that will help turn it into more of an ecommerce destination. We all know about the buy button, but a new feature has been spo...
Yelp reported its second quarter earnings on Tuesday with better than expected revenue, but worse than expected profit, sending shares tumbling. But that wasn't the only news to co...
Yahoo just released its earnings report for the second quarter with revenue up 15% year-over-year. The company reported a net loss of $21.6 million. Revenue after costs paid to par...
Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. "Sh...
Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across F...
Are there benefits to spending time and resources on Pinterest when you're a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and the...
Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...
Twitter is giving businesses tips and "inspiring examples" of how they can use its recently launched Periscope livestreaming app after watching how some brands have used it in its...
Social media might not be all that great for ecommerce. At least not yet. Sure, it's wonderful for branding and general marketing, but as far as getting actual conversions, the cha...
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