It looks like Facebook is testing yet another feature that will help turn it into more of an ecommerce destination. We all know about the buy button, but a new feature has been spotted in the wild that puts a “Buy & Sell” option in the left-hand navigation menu under “Saved”.
— SocialTimes/Facebook (@allfacebook) July 31, 2015
AdWeek’s SocialTimes reports it’s being tested in New Zealand city Auckland. Clicking the option takes you to a page for the city that lists different categories including a “popular around you” section and a place for “recent activity”. There’s also a tab for “Your Sales” and a place to search for things.
— WickMarketing (@WickMarketing) July 31, 2015
It’s unclear how widely this being tested, or if Facebook intends to roll it out yet.
This would just be one of many features Facebook is trying out to make itself a better place to sell stuff. We ran through a bunch here.
Earlier this month, news came out that Facebook is testing new shops with buy buttons on Facebook Pages for select businesses. The buttons enable users to complete the “entire shopping experience” within Facebook “from product discovery to checkout”.
Last month, Shopify announced that its merchants could start using the Facebook Buy Button.
As Facebook continues to offer more options for ecommerce, social media continues to grow faster than any other channel for ecommerce web traffic.