How eCommerce Brands can Expedite the Checkout Process to Increase Conversions

Take a look at the article below to learn how eCommerce brands can expedite the checkout process to increase conversions....
How eCommerce Brands can Expedite the Checkout Process to Increase Conversions
Written by Brian Wallace
  • With over 263 million Americans shopping online yearly, it is no surprise that shoppers are constantly looking for the most efficient eCommerce sites to make their shopping experience seamless. Having the ability to buy your favorite items from the comfort of your own home is a great feeling and shouldn’t be ruined by an inconvenient checkout process. In fact, approximately 50 percent of US shoppers are less likely to buy something online if the entire checkout process takes more than 30 seconds. Having a rapid checkout can make or break a shopper’s experience; by streamlining the checkout process, merchants have the potential to increase their conversion rates up to 35 percent. However, while some merchants are unsure of how to go about this, others are not using mobile app developers that support these capabilities adequately.

    The setback for some merchants is their failure to find the right mobile app developer when they initially launched. As their brands grow, their mobile stores’ needs become more specific. Retail brands with apps that directly fulfill the experience that shoppers desire are on a solid path to success; this is why finding the right app developer is imperative.

    Find the right mobile app developer for brand needs

    Third-party developers like Tapcart, the no-code app developer for Shopify, allow merchants to customize their checkout settings to create a frictionless checkout experience while enabling tools to help increase conversions. With the aid of these third-party developers, merchants can implement features like single-page checkouts and pre-filled shipping forms that allow for a quick checkout experience. Conversion features including checkout navigation, which automatically navigates customers to checkout when they add products to their cart, have contributed to Tapcart’s popularity amongst retail giants like Fashion Nova and Pier 1 Imports. 

    Reduce the number of form fields

    Over 18 percent of shoppers will abandon their cart if the checkout process is too long or complicated. In order to combat this, merchants should reduce the number of form fields so that shoppers have less to fill out. Fewer form fields ensure a frictionless checkout experience that increases conversion rates up to 160 percent

    On average, merchants include 2 times more form fields than necessary. With these large amounts of forms, it can be tedious for a shopper to complete them for just one or two items. Reducing the typical number of checkout form fields can result in fewer abandoned cart rates, a checkout process that takes just  5 seconds to complete, and ultimately a significant jump in sales.

    Accept various payment methods

    With the rise of alternative payment methods, shoppers are no longer solely opting for credit and debit cards. In fact, 31 percent of shoppers say that they are more likely to use alternative payment methods (APMs) since the start of the pandemic. Providing APMs, like buy-now-pay-later (BNPL), which can be implemented through companies such as Affirm and Quadpay, allow eCommerce customers the freedom to choose their preferred payment method, ultimately resulting in a more streamlined checkout experience that caters directly to consumers.

    Adding various payment methods is a simple way to attract new customers who, on other eCommerce apps, might not be able to use their preferred payment method. As a result, customers will flock to merchants’ mobile apps with the knowledge that they don’t have to change their choice of payment and instead can focus on their excellent shopping experience. 

    Allow customers to shop as guests or create accounts

    Having a customer account on an eCommerce website can provide prefilled shipping info, order history, and real-time order tracking, making a customer’s shopping experience optimal for quick and simple transactions. However, some customers prefer the guest checkout experience, as it requires less commitment and leads to faster first-time purchases. With a guest checkout feature, a shopper doesn’t have to fill out forms and create an account to purchase on a website, allowing a swift shopping experience without all of the extra steps involved.

    Implementing an expedited checkout will increase customer loyalty to eCommerce mobile apps  and further success by decreasing cart abandonment rates. If the conversions aren’t meeting the quota initially intended, effectuating one or more of these tips is a great way to begin boosting numbers and meeting eCommerce goals.
    To ensure your eCommerce store is having all of its needs met for maximum success, it is imperative that merchants find the right mobile app builder. Launching a high-converting mobile app can be easy with the right mobile app builder that offers features to ensure the most frictionless checkout experience.

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