Drake's new album, If You're Reading This It's Too Late, has crushed a Spotify stream record – one previous held by Drake.
The album, which dropped to many surprised fans last Thursday, garnered 17.3 million streams in its first three days.
— Spotify USA (@SpotifyUSA) February 17, 2015
The previous record was also held by Drake. His album Nothing Was The Same had 15.8 million streams – and it took that one a full week.
Spotify says the album was streamed 6.8 million times on Valentine's Day.
The mixtape has received mostly positive reviews, with the Telegraph saying it "sounds like the work of an artist who knows he is at the head of the hip hop pack, laying down a gauntlet to the whole of rap music.
Drake would still like you to weigh in on it, though...
— Drizzy (@Drake) February 14, 2015