The state of California has filed the first lawsuit as a result of their new app privacy initiative, and the target is Delta airlines.
A special “Privacy Enforcement and Protection Unit” was then created inside to California Department of Justice in order to see to it that the new rules were enforced.
In October, AG Harris sent the first formal notification to companies they felt were in violation of the act. The companies (including United, Delta, and OpenTable) were given 30 days to fix the issue regarding their privacy policies or face fines.
Today marks the first lawsuit to spring from these actions.
“Losing your personal privacy should not be the cost of using mobile apps, but all too often it is,” said Attorney General Harris. “California law is clear that mobile apps collecting personal information need privacy policies, and that the users of those apps deserve to know what is being done with their personal information.”
With the suit, the AG’s office wants Delta to be barred from distributing the app without new privacy policies, and also seeks up to $2,500 for each violation. That could add up to a hefty fine, as the app is one of the top free travel apps in the U.S.