It wasn’t much more than a couple weeks ago when reports surfaced that Delicious would be relaunched sometime later this year. Now, Avos, the company from YouTube founders Chad Hurley and Steve Chen, which purchased Delicious from Yahoo earlier this year, has launched the new version.
And here’s what it looks like:
The new delicious utilizes a new feature called “stacks,” which the company calls “playlists for the web”. The following video explains how these works with the example of “why mustaches are so awesome”. You find various related links around the web and find a nice collection to create a stack. It’s pretty simple really.
To be honest, I’ve never been much of a Delicious user, but I’m kind of digging what they’ve done with it, at least at first glance. This looks more like something I would use than the previous version, which ultimately led to a sale after its expected demise. If enough people feel this way, we may see a resurgence for this social bookmarking site.
“After acquiring the service from Yahoo! in April, we realized that in order to keep innovating over the long term, the eight-year-old site needed to be rebuilt from the ground up. The result is a new homepage, interface and back-end architecture designed to make Delicious easier to use,” the team says in a blog post.
“Every day, people create boatloads of content on YouTube, Facebook, Twitter and across the entire web,” the team says. “It’s getting increasingly difficult to cut through all the noise. If you know exactly what you’re looking for, search works great, but what if you want to discover something new? Conversely, how can you easily organize the best websites around a topic you know a lot about?”
Stacks are the company’s answer to this question, and Delicious will be competing with services like StumbleUpon, Reddit, Digg and the like, just as it has always done, but the new feature provides Delicious with a new weapon. It will be interesting to see how users respond.