Have you ever wanted to see pro-footballer David Beckham sporting high-end underwear? You’ll have your chance this Sunday during the Super Bowl.

Beckham signed on with H&M to provide his ruggish good looks to a new line of underwear sporting his name. The briefs will only cost £7.99 or $12.95. That’s an expensive pair of underwear!

They better be as the Guardian is reporting that H&M spent $3.5 million for the ad spot on Sunday. I don’t know how successful they will be selling a Football star to those watching American Football, but at least we’ll get some eye candy out of it. The ad will air in the second quarter.

If you can’t wait till Sunday to see a near-naked Beckham, you can watch the ad now.