Online video site Dailymotion has launched on-demand, curated content hubs focused on timely events.
In real time, Dailymotion says its curation team can flag and respond to major news events or trends, such as a Twitter search trend, curate related content and launch a hub around the topic.
“In today’s on-demand environment, viewers are looking for the fastest, easiest ways to discover and share content that is meaningful to them in the moment” said Joy Marcus, General Manager of Dailymotion, US.
“Hubs build on our already successful curated channels strategy, enhancing the content discovery experience on Dailymotion.”
Permanent hubs including movie trailers, celebrity, gaming and music will be continuously updated to reflect trending topics. Temporary hubs for timely events and interests such as 2010 in review, Comic Con and NY Fashion Week will also be added on an ongoing basis.
Dailymotion’s pre-roll advertising, branded entertainment distribution and sponsored-section integration are available for advertisers across all hubs and channels.
Dailymotion’s networks of sites attracts over 15 million unique visitors in the US and 67 million unique monthly visitors globally.