Google has released a new infographic showing the most popular summer searches in Google Maps for different countries in the Northern Hemisphere.
“North Americans sought out the best local beaches to help cool off from the summer heat. In comparison, many more people from Spain, Italy and France searched for community swimming pools. In cooler areas of the U.K. the rising Google Maps searches included many indoor activities such as squash, bars and going to the gym,” says Google Maps Sr. Product Manager Manik Gupta. “And, as expected, travel was a clear choice for the summer, as indicated by a surge in searches for lodging in almost every region.”
“Many popular destination searches were located outdoors,” Gupta adds. “National parks and Hawaiian islands were the most popular searches in the U.S., while local parks, zoos, gardens and playgrounds topped Canada’s and Europe’s list. Major landmarks such as the Empire State Building in New York City, Niagara Falls in Canada, the Eiffel Tower in Paris and the Taj Mahal in India also topped the list of often-searched places in Google Maps. And of course, with the Summer Games drawing in international audiences, Wembley Stadium and the Olympic Stadium were two of the most searched for locations throughout the U.K. this summer.
Google has also added a significant amount of new imagery to Google Maps over the course of the summer. Just last week, the company released a ton of new high-res aerial, satellite and 45 degree imagery.